FAL Pro
This is the second generation of FAL Pro's website created by HardLight Multimedia. This project was overseen by Halcyon Days Ltd, a Dublin based marketing consultancy specialising in the equine industry. FAL Pro is a manufacturer of horse blankets owned by Slumberdown. The brief was to provide a fresh, new look for the website while retaining the functionality that already worked well.
The site centres around FAL's product range and has been designed to allow fast updates and flexible information flow. Almost every aspect of the website is dynamically driven, allowing it to be constantly refreshed with new content.
In addition, a combined competition and email capture facility allows direct customer communication, and questionnaire responses are analysed with graphic results available to the client through the browser. This and other information can be exported as raw data for importing to spreadsheets, databases and communications software.
The result is a website that is much more than an online brochure - it's a complete marketing solution that can grow with the company it promotes.
