Equilibrium Products
Equilibrium Products specialise in problem solving accessories for the horse owner. Their product line is recognised throughout the world for helping such conditions as Head Shaking and Mud Fever, including being officially approved by organisations such as British Eventing.
Our brief was to create a new website for the company that would appeal to their target market and reflect the innovative nature of the items they produce. The site features a clean, open design with easy to use navigation. It is fully optimised for accessibility and easy indexing by search engines using our latest techniques. As well as detailed product information, the site includes an extensive online library of articles about common equine problems.
An extra fun feature is the Equilibrium Equine Personality Test - a special interactive questionnaire that allows the user to create a profile for their horse and see a unique report with tips and advice for its well being.
Margaret Donnelly of Equilibrium Products said "Our new site has really updated and modernized our company image, yet still retains the feeling of wellbeing which is essential in our brand message. Its new features and the fact that we can update it ourselves have made the site much more of a living community rather than just a web brochure site. Our customers are actually getting more involved with the company as a result of the new site."
